Saturday 23 February 2013

Designer versus Suits

This is a brilliant book - Make it Bigger, by Paula Scher. It's not just full of great design. She gives a powerful insight into the power structures and decision - making processes of the various corporations she's worked for over the years. And the surprising conclusion is, the more suits you have to deal with the harder it is toget a good design selected. So read it - we're all going to have to deal with these people eventually.

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