Sunday 23 March 2014

Things to do when you're forced to go shopping.

   So there you are, fainting with boredom. You look around for something, anything, to break the monotony. And then you see it...

...bad typography!

   There's plenty of interesting typography to look at in the perfume section of Boots, but it can't all be good. The problem here is a matter of scale. The logo looks fine on the bottles below, but blow it up to this size and the gap between the N and the I yawns like the gates of hell.

   And in reverse...

   This doesn't look too bad, though I'm not sure about the short T. But when you reduce it...

 
  The T screams "Help me! Help me!"
  People in Boots thought I was nuts taking these pics.
   


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